Born in Tokyo, IYOSHI COLA is Japan’s very first craft cola brand.
It all started with Cola Kobayashi, a true cola enthusiast who tasted local colas across 30+ countries. Driven by a passion that went beyond just drinking, he set out to create his own ideal recipe. Blending recipes from over a century ago with the Kampo herbalist wisdom passed down from his grandfather, endless trial and error brought IYOSHI COLA to life.
What began as a one-man mobile cart in Tokyo quickly captivated tastebuds across Japan, fueled by its vibrant flavor and pure passion.
Crafted with natural herbs, spices, and citrus, every sip delivers a complex flavor that sparks energy from the very first taste.
A cola made to be part of life’s little luxuries, whether you’re enjoying the great outdoors, watching a movie, cooling down after a sauna, or simply savoring a special moment. Before drinking, turn it upside down for 10 seconds to cast a little magic.
